Yes, Chatbot is getting popular. Starting from 2017, chatbot is spiking. Everybody talks about chatbot. But is it really so…
Automation to Support GDPR Compliance? – A Sustainable Solution.
GDPR, the most strict data protection law in 20 years, has taken into effect in May 2018. This law is…
I Have the Customer Data, Now What? – Tips for CRM Data Onboarding & Application.
Many online marketers are confused: What kind of CRM data are there? How do we use it? I was confused…
Link between SEA & CRM is Missing? – Scale Search Audience Performance by CRM!
It is a common feeling for SEM marketers that the link between CRM and SEA is missing. This is because…
Which Channel Wins? Pitfalls of 6 Common Attribution Models.
Nowadays, advertising have more and more and advertising options, e.g. online and offline marketing, paid social, KOLs, event marketing, reputation…
Dismantling the Space: Alibaba’s New Territory in VR Shopping.
This April, the luxury designer brand Valentino has teamed up with Alibaba to create a 3D virtual store on Alibaba’s…
High Churn Rate? – 6 Effective Ways to Make your WeChat Contents Stand Out!
In the previous post “WeChat Marketing: why is the competition so intense? 5 reasons to consider“, we talked about the…
WeChat Marketing: Why is the Competition So Intense? 5 Reasons to Consider
If you want your business to enter the market in China, WeChat should be the first prioritized marketing channel you…
Space Issue: How Does Baidu Deal With Space in Search Terms?
Space in the English phrases is normal; however, space in the Chinese phrases usually should not appear. Notice the difference…
4 Match Types of Keywords in Baidu – Not That Easy!
The keyword match types in Google are quite clear defined: exact, phrase, broad, and broad match modifier. What about the…
How to open a Baidu account for companies overseas? Heads-up & Steps!
As China is the only country where Google is not the king in the area of search advertising, many companies…
How to Set Up Ad Customizers for Geotargeting – 5 Simple Steps
One of the recent good news about Google advertising is that ad customizers get more powerful than before. Speaking of…
Customer Match vs Remarketing: What is the Difference?
You might probably already heard of Google’s Customer Match feature since 2015, but perhaps not so sure what it is…
Color Psychology: Does Every Asian Customer Like Pink Banners? 4 Tips for Color Localization.
When a graphic designer starts working on a display banner for the Chinese market, the first color that comes into…
Checklist: 3 Basic Elements of a Healthy Baidu Search Account
Before you optimise for Baidu search account, make sure that your account is in a healthy state, which means adequate…